There is a framework in sales that considers the potential benefits of an offering based on two dimensions: tangible vs. intangible and direct vs. indirect (TIDI). When making purchasing decisions, ...

I don’t see how Reality Check candidates and supporters can simultaneously promote sustainability and increased student parking. The limitation of campus parking is an explicit planning tactic to ...

WHITE SULPHUR SPRINGS, W.Va. -- Trust and commitment, bolstered by tangible evidence of lower costs and heightened sales, remain the key ingredients for cashing in on technology-rich business ...