But for its sixth consecutive Big Game appearance, the condiment is betting on something a little zany: Andy Samberg portrays “Meal Diamond,” a melody-making troubadour who gets a whole deli full of people to sing the condiment’s praises, all to the strains of “Sweet Sandwich Time.”

The folks at Michelob Ultra are going all out on the Super Bowl advertising this year, and likely carrying the campaign over into the start of the Winter Olympics. The star-studded ad not only features Hollywood icon Kurt Russell and star-on-the-rise Lewis Pullman, but it also includes USA Olympians Chloe Kim and TJ Oshie.

PEOPLE has a first look at the 'Star Trek' actor, 94, in the playful new spot