The debate over how far to cut interest rates while inflation remains above target has pushed inflation measurement back to ...

Although most modern organisations possess extensive data, a subtler challenge persists: a lack of understanding regarding ...

Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...

Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...

The future of AI-powered marketing measurement will reward organisations that prioritise high-quality, outcome-driven signals ...

WAYNE, PA, UNITED STATES, January 7, 2026 /EINPresswire.com/ -- PurpleLab®, a healthcare analytics company powering ...

RESTON, Va.—Comscore has named Frank Friedman as its new chief data and analytics officer and head of measurement. Friedman, who has a career spanning agency, research, publishing, and client ...

Motivated by growing interest in accountability, transparency, and data-driven decision- and policy- making, questions about the outcomes and impacts of community development activities and ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Business Editor Nielsen has won accreditation for ...

Cinemark Theatres on Tuesday said it extended its deal with data analytics and measurement provider EntTelligence. The deal enables EntTelligence to deploy its platform, which provides detailed ...