When it comes to data, marketers have focused primarily on the quality of the structured data in their CRM and marketing automation platforms over the past 15 years. In my March article, I discussed ...

These APIs provide developers with tools to access tweets, monitor hashtags, and analyze sentiment, making them ideal for data-driven strategies. When it comes to analyzing real-time conversations and ...

There has been a tremendous evolution in the social media marketing industry over the past few years. From the tools we use and the strategies we implement to the metrics we track, all have undergone ...