Despite a 47.57% drop in shares, I remain bullish on Snapchat due to its potential for ARPU growth and innovative ad formats. Snapchat's focus on direct response advertising and AR investments is ...

Donald Trump is posting ads on Snapchat for the first time this election – and one of them uses a photo of him giving a thumbs-up at this year’s memorial honoring the nearly 3,000 victims of the ...

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Snapchat is forecast to increase its 2015 sales by more than six-fold this year. Snapchat may have been slower than its rivals to figure out advertising, but the social-media platform is “poised for ...

While Snapchat's minimal user growth in the U.S. may raise concerns for investors, the social media company's third-quarter results show a steadily improving advertising business, with the rollout of ...

Snapchat has removed a distasteful ad from the popular social media app after making light of domestic violence, specifically Chris Brown’s 2009 felony assault against Rihanna. The ad reportedly was ...

Snap, despite continuing to grow its overall Snapchat user base and more than doubling the number of active advertisers in the second quarter of 2024, hit a speed bump with the earnings report and Q3 ...

Snapchat is bringing ads to the app’s main Chat tab, the company announced on Tuesday. Up until now, Snapchat has kept the Chat tab free from ads, but users will now start to see “Sponsored Snaps” ...

Snapchat has launched a new brand-suitability suite designed to offer advertisers more control over what types of content their campaigns run alongside in the app. “Advanced machine-learning ...