Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Innovations across communications, data, and AI unlock new levels of personalization, security, compliance, productivity, and ROI for Twilio’s more than 335,000 active customer accounts and more than ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

Twilio announced what’s pitched as a next-generation Customer Engagement Platform (CEP) at its SIGNAL conference, including a series of updates aimed at re-shaping customer engagement through AI and ...

This launch marks a shift in how marketers utilize AI on a day-to-day basis. Gaining access to the right customer data and insights remains a bottleneck for many teams, slowing decisions and delaying ...

For years, companies have been moving their most valuable customer data into countless different systems used by marketing, ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Julia Hornstein Every time Julia publishes a story, you’ll get an alert straight to your inbox!

Rafa Flores, Chief Product Officer @Treasure Data, is redefining market-agnostic saas with breakthrough solutions at the edge of Data & AI. Many organizations weigh the option of building a customer ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...