Blink, and you might have missed it. Google’s now doing synonym searching. It’s something they quietly noted in a past Google blog post and one that comes up again today in a post that covers how ...

I started by Googling ‘funny pets’, and Google came up with a number of highly relevant results. I went ahead and then searched for ‘hilarious pets’ and Google came up with a different set of results.

John Mueller answered a question about why a site that ranked for one keyword phrase didn’t rank for what they said was a synonym for the same phrase. John answered the question in general terms, ...