B2B content contains a Catch-22: Most brands skew too far in one direction or the other. Write primarily for search and you get derivative, regurgitated, copycat content that immediately erodes trust ...

In B2B SEO, typically, the ultimate goal is to attract high-intent searchers who convert into qualified leads. But, not all high-intent visibility translates to sales-ready traffic, especially in long ...

Strong structural foundations and richer audience signals continue to shape how effectively algorithms interpret intent and ...

eCommerce SEO is shifting in ways that demand attention. Search engines are getting better at understanding intent, AI-generated content is flooding the web, and Google’s updates are prioritizing ...

Has ChatGPT been sending traffic to external sites? Are people enabling the platform's SearchGPT feature? Does search intent tend to be different on ChatGPT compared with Google? To find out, ...