Matrix has unveiled “its vision and plans” for the development of a new sales gateway that will support tech-enabled negotiations and significantly streamline media ad buying and selling. While Matrix ...

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Media ad sales platform Matrix has formed a group of thought leaders from across the industry, including some of its own executives, to identify outcomes and workflows that will advance how television ...

PITTSBURGH—Gray Television has launched the first phase of Matrix Solutions’ cross-platform Admiral media sales gateway across all of its stations, Matrix said today. The first step includes adoption ...