Learn about Porter's 5 Forces and SWOT analysis, tools companies use to analyze the competition, make strategic decisions, and boost profitability.

I have been using SWOT analyses to advise clients, and many times I do it as a way to prepare some talking points for a meeting with a client. I find it is a very effective way to examine a business.

One of the most basic lessons you learn in first year business school is the SWOT analysis—strengths, weaknesses, opportunities, and threats. And it's a great framework to apply to your business to ...

Albert Humphrey of Stanford Research Institute is credited with developing SWOT analysis in the 1960s to help large organizations determine the outside initiatives that best match their internal ...