Bulk SMS marketing has been around for years, yet in 2025 it is still quietly outperforming many “new” digital channels.

From the moment that it became socially acceptable (and technically possible) to send marketing text messages, brands have eagerly jumped on the bandwagon; consumers are now accustomed to receiving ...

In the rapidly evolving digital era, SMS marketing has emerged as a powerful option for businesses, providing fast, straightforward means to reach customers. SMS marketing consists of sending ...

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

Studies show that 25% of businesses utilize SMS (short message service) marketing due to its efficiency and effectiveness. In a mobile-first world, the majority of customers consider texting an ...

SMS marketing represents an opportunity for personalisation in a world of mass media. Transitioning away from its traditional use as a push-based tool for mass awareness, the future of SMS and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Short message service, or SMS, is a less common term in many marketing strategies today.

Do you have any idea what the SMS open rate is? Ninety-eight percent. That's more than double the rate of emails, which is said to hover at around 42.35%. These numbers go to show just how relevant ...