One advantage big business usually has over SMBs is the ability to buy whatever the software they need all at once so that it’s it fully integrated into one organized system. Small businesses, on the ...

At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader, Salesforce.

SAP AG has introduced a new version of SAP Customer Relationship Management (SAP CRM), a component of the SAP Business Suite. SAP AG has introduced a new version of SAP Customer Relationship ...

SAP has always been a leading provider of CRM software. However, SAP’s strategy has shifted toward a software-as-a-service (SaaS) model through which it plans to close the gap between its offerings ...