Barbie is not who we think she is. For nearly seven decades, Mattel has sold Barbie as a true original: a revolutionary and empowering alternative to the baby dolls before her. In her new book, ...

In July 2023, one of the year’s most anticipated movies, the Barbie movie, premiered in theaters, achieving more than USD1 billion in global ticket sales[1]. One potentially overlooked detail in the ...

One morning in 1960, amid the euphoria of Barbie’s first year, Mattel co-founders Ruth and Elliot Handler held a kind of debate. They brought in the toy marketing team. And the ad guys, Cy Schneider ...

Ruth Handler's creation of Barbie was inspired by her daughter's preference for adult-shaped dolls, leading to a revolutionary fashion doll. After her breast cancer diagnosis, Ruth Handler founded ...

Ruth Handler, co-founder of Mattel, introduced Barbie at the New York Toy Fair in 1959. Since then, Mattel has sold a billion Barbie dolls and influenced generations of American girls. Deborah Ryan ...

Barbie fans have a reason to celebrate as the iconic doll turns 66 years old on Sunday. The first Barbie made her debut at the American Toy Fair in New York City in 1959, designed by Ruth Handler, ...

Mattel's signature toy has come a long way since creator Ruth Handler dreamed her up in 1959. The iconic 11-and-a-half inch ...