Beyond lips, Red Apple Lipstick offers eye-focused essentials including Designed Palettes and individual eyeshadows, plus an Eye Primer to help improve the look and staying power of shadow. The brand ...

A swipe of a pink or red lippie is the easiest way to add a Valentine's Day-appropriate pop of color to your everyday look.

I reached out to multiple makeup artists and beauty experts, who were happy to share a few red lipsticks that they personally love and use on their clients. I also chatted with PureWow editors to ...

Master the all-day stain.

The iconic red lip, a beauty statement championed by silver screen legends, is experiencing a renaissance thanks to social media’s latest beauty revelation. This fresh take on the classic look ...

Celebrity makeup artists reveal winter lip combos that keep color hydrated, comfortable, and long-lasting—no cracking or ...

As a passionate Swiftie, I was eager to see if this lip color could deliver on its promise of a perfect pop-star pout that ...

The best lip liners are among the beauty world’s most powerful tools. Whether you’re enhancing your natural pout or plumping ...