ZKsync has listed real-world infrastructure as the primary focus in its 2026 strategy, building upon existing capabilities and unlocking new classes of applications.

Great strategy fails because leaders assume one way of doing things will work in every situation.

Intuit became a multi-billion-dollar company by discovering that the best experiments, not the best Powerpoints, should drive innovation. In 1983, Scott Cook and Tom Proulx set out to build a new ...

Real-world asset tokenization is moving from a buzzy concept to a serious business strategy, and it’s pulling in industries that rarely cross paths. At its core, tokenizing assets means converting ...

Business strategy is often framed as a response to market demand. Leaders study customers, analyze competitors, and track trends, believing that demand signals dictate what a company should build, ...