Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Real-time marketing refers to techniques adopted to engage customers on-the-fly based on their recent behavior and a specific action taken by them. Traditionally, this type of marketing has seen the ...

In today’s fast-evolving digital world, the fusion of software development and digital marketing has become vital for business success. As digital marketing strategies continue to grow in complexity, ...

‘Real-time’ marketing, enabled by digital and social channels, promises to create dynamic new customer engagement opportunities for B2B brands – but how practical is it? This topic was explored in a ...

Email marketing is a marketing must-have for businesses that are looking to grow their owned audiences and improve their marketing ROI. However, successful email marketing requires the right software ...

Have you ever wondered how some companies are able to consistently send millions of highly targeted, personalised emails in realtime? The very nature of email makes sending realtime, personalised ...