Google Search Console now shows how much traffic your site gets from branded versus non-branded search queries.

The rise of voice search is no secret, and many companies are still wondering how to address it. When it comes to search data, how can we monitor which queries are from voice? In this article, Jason ...

Natural language processing opened the door for semantic search on Google. SEOs need to understand the switch to entity-based search because this is the future of Google search. In this article, we’ll ...

BERT will impact 1 in 10 of all search queries. This is the biggest change in search since Google released RankBrain. Google is making the largest change to its search system since the company ...

The primary goal of a search engine is to help users complete a task (and, of course, to sell advertising). Sometimes that task can involve acquiring complex information. Sometimes the user simply ...

For simple user queries, a search engine can reliably find the correct content using keyword matching alone. A “red toaster” query pulls up all of the products with “toaster” in the title or ...

You can avoid Google's AI summaries in your search results by simply adjusting your query. Or just switch search engines altogether.