Launching a new product requires addressing the four marketing pillars of price, product, promotion and place of sale. To analyze each of these areas, examine your Strengths, Weaknesses, Opportunities ...

Classifying products into meaningful categories helps marketers decide which strategies and methods will help promote a business's product or service. Many types of classification exist. For example, ...

Marketing 21+ products, including alcohol, nicotine alternatives, cannabis and gambling apps, means walking a narrow ethical tightrope. These are strictly regulated product categories in which brand ...

Opinions expressed by Entrepreneur contributors are their own. In their book Write Your Business Plan, the staff of Entrepreneur Media, Inc. offer an in-depth understanding of what’s essential to any ...

This is a long article, but gives a good overview of what the differences are between technical and non-technical products (first published in the CRC Handbook on Technology). The marketing of ...