The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

DirecTV Advertising has announced the programmatic availability of its DirecTV Remote inventory, allowing digital buyers ...

The company said Wednesday it would offer live, in-game programmatic buying for select commercial units in what it called ...

For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform ...

Imagine capturing a shopper’s attention not only during the action, but also during the intermission. That’s the quiet power of pause ads, an emerging frontier in Connected TV (CTV) advertising that ...

DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...

At CES 2026, DirecTV Advertising introduced the programmatic enablement of inventory from DirecTV Remote, a move it says ...

“Buyers no longer need to patch together media plans,” said James Rooke, Comcast’s president of advertising, in a statement, of the cross-channel solution. The solution also attempts to address a ...

In this team episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and COO Lindsay Rowntree. They look at Apple Maps moving towards ad ...