Social’s programmatic party keeps getting bigger and bigger. Things heated up years ago with the Facebook Exchange (FBX) and Twitter’s acquisition of mobile ad exchange MoPub, but now some of the ...
Since launching “programmatic guaranteed” at the 2015 DoubleClick Leadership summit, Google says demand for programmatic execution of direct deals has skyrocketed. In the last 10 months alone it has ...
Marks a strategic evolution toward full-funnel marketing, enabling orchestrated email and programmatic campaigns powered by first-party data and AI TORONTO, Ontario, October 15, 2025--(BUSINESS WIRE)- ...
Even opponents of Chrome’s third-party cookie deprecation plan mostly agree that Google intends to follow through this time. Which means that, by this time next year, advertisers will need to have ...
While most websites go for programmatic ads, Bloomberg pivoted to first-party ads, and the results look encouraging as its cost per 1,000 impressions (CPMs), which are a key metric to gauge ad ...
The world of digital advertising has changed dramatically in the last decade. Not so long ago, deals were done with telephone calls, shaken hands, and manual insertion orders. But, with the advent of ...
This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Programmatic’s promise to ...
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