Ads accounted for more than 60% of the malware and phishing campaigns observed by digital safety company The Media Trust in 2025, per a new report.

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

Talk to some of the big ad-tech firms and they’ll often tout their focus on ensuring ad inventory is brand-safe. They’ll note how their content teams remove any websites that serve risky content from ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

Despite gains in advertising quality and reduced waste, persistent inefficiencies continue to cost the media and marketing industry billions in unrealized value, according to the Association of ...