Add Yahoo as a preferred source to see more of our stories on Google. In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough to miss the barrage of product placements, ...

Giving Assistant curated a list of six iconic examples of product placement on TV from a variety of sources, including both paid and unpaid sponsorships. - Reveille Productions Giving Assistant ...

Heiniken paid $45 million to have James Bond drink its beer rather than his shaken-not-stirred martini in the movie "Skyfall." Product placement in movies, television, music videos and video games has ...

Television shows have been using clever product placement for decades. Some of these brand advertisements are more subtle, while other product story arcs are overt. But in both instances, the TV ...

Thanks to the quarantine and not having much else to do, my husband and I recently sat down to watch the premier of Amazon’s Making the Cut, a reality competition show hosted by Project Runway alumni ...

Video games aren't easy or cheap to make, and unless a project is extremely small-scale, development costs can be significant ...

Product placement has been around for about as long as movies and TV have existed, but some examples are definitely more effective than others. From Superman's cigarettes to Shazam's Skittles, these ...

Product placement and product integration are outgrowths of the current drive in marketing to transmit a consistent message across many different communication platforms. Both approaches respond to ...

It's a long-established practice in the American theatre, in both the commercial and not-for-profit arenas, for corporations and manufacturers to donate such items as props, set pieces, and even ...

Rainn Wilson, John Krasinski, and an HP computer product placement in The Office Since the advent of television, brands have used TV shows as a platform to advertise their products. Some of the ...