"Tell me, I'll forget. Show me, I'll remember. Involve me, I'll understand", goes a Chinese proverb. While I’m not entirely sure how long this proverb has been around, there is certainly a lot of ...

An impactful product demo can help you win business while a poor one will lose business. As an organization, we have trained over 100,000 technology industry top sales and presales professionals on ...

There is almost nothing more powerful than a great product demonstration. When done correctly, a demo allows the customer to see and feel how things will be better if they buy (and worse if they don’t ...