Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Adoption is a personal state of mind — being innovative, but it’s also a function of your connectedness to other people. Not surprisingly, Ev Rogers (father of diffusion theory) was a communications ...

This is a preview. Log in through your library . Abstract The inadequacy of our present conceptualization of the part played by channels of communication in the diffusion of innovations is explored.

At its first meeting, the Roundtable identified the need for a public workshop that will feature presentations and discuss strategies regarding the diffusion of innovations, with particular emphasis ...

Forbes contributors publish independent expert analyses and insights. New data from Arizona’s Universal Education Savings Account program has been released, and Mount Hot Take is already erupting. In ...

Join host University Innovation Alliance CEO Bridget Burns for an episode of the Innovating Together Podcast about the diffusion of innovation in higher education and the upcoming 2024 UIA Summit.

In the ever-evolving landscape of modern business, the pressure to innovate is relentless. Organizations are constantly pushed to develop state-of-the-art products, services, and business models that ...