Repurposing the same creative across Meta, TikTok, and Pinterest Ads may seem efficient, but like many shortcuts, it comes with shortcomings. Creating original assets for every platform takes time, ...
The most effective enterprise technology platforms streamline operations, drive innovation, and enable scalability while managing costs and risk. They help improve the overall productivity of ...
Programmatic attribution always comes with a push and pull dynamic. There are the methodologies and theories embraced by advertisers and ad tech vendors. And then there’s how those theories are put to ...
When Comcast released its self-serve Universal Ads platform earlier this year, it included an ads API with the goal of making CTV ads accessible to small businesses, just like search and social media ...
LAS VEGAS—In the run-up to the 2026 Consumer Electronics Show (CES) in January where a variety of new digital ad technologies will be on display, NBCUniversal unveiled a suite of new technology and ...
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In 2025, we stand at a crossroads in the digital era. Our platforms have become the new public squares, but rather than fostering democracy and dignity, many are optimised for manipulation, division, ...
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