Ecommerce is rapidly evolving, with the lines between physical and digital shopping experiences becoming increasingly blurred. In 2023, a McKinsey study found that 71% of consumers expect personalized ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Digital marketers estimate that the average American is exposed to between 4,000 and 10,000 ...

While artificial intelligence’s implementation across industries and functions is proceeding unevenly, its application into nearly all areas of marketing is well underway. At the Kilts Center’s 2025 ...

Editor's Note: This article has been updated on April 16, 2024 to include new data and information. The original content was authored by Phil Britt. These days marketers no longer talk about ...

Personalized marketing has quickly evolved into a necessity for restaurant companies, and all companies really, as consumers increasingly demand relevant messaging in an otherwise noisy environment.

The Cozy Earth brand aims to exude what its name implies — coziness. According to Chief Marketing Officer George Davis, the brand’s positioning “is rooted in premium quality, comfort and ...

Salesforce Inc. said today it’s stepping up its generative artificial intelligence push with the launch of two new applications, Marketing GPT and Commerce GPT. The former is aimed at helping ...

In a world driven by constant connectivity, online experiences need to be more personalized than ever before. This hyper-personalized approach aims to create the most relevant and customized ...

Let’s face it. Running a small business is tough. You’re juggling everything from sales to customer service, trying to stand out in a noisy marketplace. But what if you could do one simple thing that ...

The art of automating business communication extends to resurrecting handwritten letters to customers and maximizing the appearance with a robot labor force to produce the correspondence. The ...