Pioneering legal AI platform Harvey has reached a new milestone by hitting $190m ARR since its launch three years ago, in ...

Personalisation was the US Association of National Advertisers’ 2019 marketing word of the year, but the idea’s popularity has been largely the result of martech companies successfully promoting their ...

Author: Aaron Crowe, Head of Revenue, APAC, Eagle Eye Discussions with retail leaders in Bangkok and Taipei reveal how ...

It’s that time of the year, with festivities keeping us busy as we meet friends, and family with a bunch of gifts. No wonder this is also perhaps the busiest season for marketers who release ...

Tredence launched Agentic Commerce accelerators to help retailers orchestrate AI-driven, personalized shopping journeys and ...

The campaign replaced the iconic Coca-Cola logo on its equally iconic cans with popular names and titles. Read more at straitstimes.com. Read more at straitstimes.com.

What does effective personalisation look like? The best example is your Amazon homepage. Amazon uses algorithms to personalise your homepage, by tailoring product recommendations based on search and ...

GUEST OPINION: Personalisation has become the most exciting and important driver of customer loyalty. Powered by AI, personalisation is becoming more than just the engine behind modern loyalty ...

Tanya Kant received funding from the Arts and Humanities Research Council as part of her Doctoral studies (2012-2015). Wherever you go online, someone is trying to personalise your web experience.

Customer profiling is crucial for brands to determine ideal product flavours and marketing strategies in diverse Indian markets, but it can lead to stereotyping and oversimplification. Marketers face ...

Personalisation is becoming a sought-after advantage in the workplace. Employees no longer accept a generic experience that doesn’t support them on an individual level. From an organisation’s ...