Deceptive green marketing, also known as greenwashing, can create a negative impact on consumer trust, brand perception, and buying behaviour, according to the latest research conducted by the Indian ...

Everyone wants to get consumer behavior back to “normal,” but normal is not coming back, if it was ever here. So what do retailers and brands have to look forward to from consumers in 2024? Here are ...

Music is widely used to motivate human behaviors and to influence mindset. Background music plays an important role in our everyday lives (eating, drinking, shopping, and driving). It is an important ...

If you're old enough to remember when manufacturers started to make a meaningful foray into the generic breakfast cereal market, then you may have been the beneficiary of one of its products. Upon ...

Consumers are willing to pay for food portion sizes based on their label, even when both offer the same quantity. Researchers from Cornell University tested size perception among consumers by ...