Getty Images. Forget L.O.L. Dolls and Baby Yoda (aka The Child). The latest toy craze is here, making waves in households across the country, and it's basically glorified bubble wrap. Featured ...

The Pop It toy craze has finally given us an answer to the question, “What if bubble wrap could, like, re-generate or something?” Predictably, it is super satisfying for kids and adults alike. Pop Its ...

Parents say their children are obsessed with "popit" fidget toys — brightly-colored silicone in various shapes like rainbows, unicorns, food, or dinosaurs with pokeable "bubbles" — that are widely ...

Blame a capuchin monkey and pandemic anxiety for the latest toy craze. By Jessica Grose Every year or so, a new toy will appear in my apartment and multiply like an invasive species. In 2019 it was ...