A preview of the highly anticipated revamp of Nielsen's national TV measurement Big Data + panel service -- a combination of Nielsen's existing panel data plus data from streamers/pay TV distributors ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by AdExchanger Sr. Editor James Hercher. It wasn’t so long ago that around one-fifth or ...

As the industry embraces Nielsen’s big data + panel, the NFL is on board with the new measurement tool. Still, chief data and analytics officer Paul Ballew says there’s “more work” to be done in terms ...

Nielsen has been hard at work fleshing out its much-awaited cross-media measurement platform, Nielsen ONE, which is scheduled for release in its final form in 2024. This week, the company finalized ...

Ahead of the TV upfront ad market, Nielsen has leaped over a major hurdle as the Media Rating Council has accredited Nielsen long worked on "Big Data + Panel" measurement. The new measurement combines ...