Channel99 has launched Paid Search Optimization to help B2B marketers improve the financial efficiency of paid search investments.

PHILADELPHIA, PA AND SAN FRANCISCO, CA, UNITED STATES, January 20, 2026 /EINPresswire.com/ -- Matejka Legal Marketing, ...

Paid search is the biggest single item in many B2B marketing budgets, averaging 40%, according to marketing tech platform Channel99. It helps brands collect email addresses, which can then be used for ...

New Channel99 capability helps B2B marketers measure ROI, eliminate wasted spend, and reallocate budget toward keywords and ad groups that engage target accounts.