Attracting local customers to your law firm requires more than just a well-designed website or word-of-mouth referrals. Pay-Per-Click (PPC) advertising offers an effective way to reach potential ...

At some point, your PPC performance will take a nose-dive. Once you’ve managed PPC campaigns long enough, you will likely navigate numerous crises. Pinpointing the source of a specific issue can be ...

Evergreen PPC campaigns are worth your while. Continue benefitting from them long after you published them for the first time; here's how. Admit it: You have a box of cereal or a bag of chips in your ...

Pay-per-click (PPC) advertising and search engine optimization (SEO) often end up siloed. This causes friction between teams, questions about attribution, and often self-sabotaging strategies to get ...

"Taking advantage of intraday fluctuations in traffic value can be important to maximizing the efficiency of your pay-per-click (PPC) ad spend," says George Michie. "We see statistically significant ...

Knowing what is going on with your PPC efforts is as important as knowing what your competitors are doing. Monitoring your competitors’ activities can help you capitalize on their weaknesses, draw ...