If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right ...

ChatGPT ads to launch with $60 CPMs and limited reporting. Google debuts first Ads Decoded podcast episode focused on Google ...

Data-driven advertising bridges this gap by transforming insights into real-time action. It allows brands to target the right audience, deliver relevant messaging, and adjust campaigns instantly based ...

The most effective PPC professionals act as growth consultants, using advertising to solve real business problems rather than ...

PPC didn’t stand still in 2025. It adjusted. These articles resonated because they answered the real questions advertisers are asking: how to stay competitive, cut wasted spend, work with automation ...

As search engines become more crowded with answers, snippets and AI summaries, more people are finishing their journey without ever clicking a link. That shift changes how you need to run paid search ...

New offering prepares advertisers for the inevitable shift toward paid visibility inside AI-driven search and answer enginesSeattle, ...

The moment users suspect that answers are being shaped by commercial influence, the product collapses. Unlike search, where ...

Alastair Kane Search Marketing, a B2B search marketing consultancy, emphasizes that despite advances in artificial intelligence and automation, businesses still require experienced PPC consultant ...