AI has emerged as more than just a tool—it has become a pivotal player in the professional world. My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC, ...
The world of PPC management is changing faster now than in years past. New automation, economic shifts and developments in reporting capabilities are changing the role of a PPC agency. When I started ...
PPC management is the process of creating, executing, and optimizing a brand’s PPC strategy. There are several key responsibilities and duties within PPC management to deliver effective and efficient ...
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