That’s where the root perm comes in. Sitting in a grey area of beauty culture: technically old news, but aesthetically very now, they’ve resurfaced not as a statement service, but as a corrective one ...

In the late 1980s, my best friend Jody had glorious naturally curly hair. Mine? Poker straight. I hit the salon every few months to endure a painful, frizz-inducing perm in a futile attempt to achieve ...

"Korean-style root perms create subtle volume at the root," Dunning explains. This particular type of root perm is gaining in ...

Perms are making a comeback this year, but they're looking sleek and modern this time around. The word "perm" brings poodle-head hair to mind; the kind that seems to be synonymous with the '80's ...

The modern male perm is softer, more natural and has taken off, thanks to K-pop and TikTok. The modern men’s perm, once popular primarily among Korean and Korean American men, has gradually expanded ...

Hair can change your look, and it’s not just about the hair on your head. When it comes to eyes, most women want #browsonfleek and longer, thicker and curlier lashes. Long curly lashes make your eyes ...