As reported by GameDeveloper, the new Unity AI beta is planned to launch at the GDC Festival of Gaming in March. In a recent earnings call, Unity CEO Matthew Bromsberg stated, “AI-driven authoring is ...

Project Genie is impressive, and Unity stock was severely punished partly because investors have grown concerned that AI ...

Google DeepMind’s Genie 3 marks a shift in artificial intelligence (AI) toward always-on systems that generate and sustain ...

According to Game Developer, Bromberg explicitly spoke of "complete casual games" – so Unity is not promising that blockbuster productions can suddenly be cobbled together via text commands. However, ...

Unity CEO Matthew Bromberg says an update to its game engine will soon enable users to "prompt full casual games into ...

Unity has unveiled new details about its plans for its AI-powered ads platform Vector, which the company hopes can help revive its fortunes and compete with rival AppLovin. In the the firm's Q2 ...

James Ratcliff joined GameRant in 2022 as a Gaming News Writer. In 2023, James was offered a chance to become an occasional feature writer for different games and then a Senior Author in 2025. He is a ...

Unity Software (NYSE: U) has captured the market's attention with a powerful stock surge of over 100% year-to-date, pushing it to a new 52-week high. For any investor tracking the tech sector, such a ...

For those who don’t know the tool: Unity is a real time engine used for games, virtual production and interactive content.

Unity Software (NYSE:U) shares are surging once again with the stock approaching its 52-week highs in recent trading sessions. Data by YCharts The company seems to have attracted energy from the meme ...