Marketing Dive

Netflix enriches ad-targeting prowess with Amazon, Yahoo audience data

Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season.
TV Tech

Netflix Ads Suite Expands Capabilities With New Full-Funnel Features

Advertisers are now able to tap into new targeting capabilities, better manage how often ads appear across streamers, and ...

Netflix adds more capabilities to its advertising platform

Netflix expands its Ads Suite with Amazon/Yahoo DSP targeting and a new conversion API, boosting measurability and reach—see ...

Netflix Supercharges Ad Stack With Amazon & Yahoo Data, Early Tests Show 75% Lift

Brands and agencies buying on Netflix just got sharper targeting. From Q2, advertisers will be able to purchase Netflix ...
Best Media Info

Netflix adds new targeting and measurement tools to ads suite

New features include expanded audience targeting through Amazon DSP and Yahoo DSP and the introduction of a Conversion API to ...
Gizmodo

Netflix to Open API and Databases to the Public

Netflix will introduce their API to the public tomorrow at the Experience AJAX conference, and according to ReadWriteWeb, it will allow free access to movie data and stats stored on their servers.
MLive

Netflix changes API program, breaks some third-party functionality

Netflix has announced changes to its API program that will render some third-party services useless. Starting today, third-party developers will no longer be able to export a user's viewing and rating ...