Following a process involving internal and external stakeholders, Epiroc Rock Drilling Tools has a new naming structure with a straightforward formula: Epiroc + product line signifier + size.

Not every idea is a winner, and that's exactly what Audi realized with its last naming scheme. EVs were represented by even numbers and everything else got an odd number. It confused people and nobody ...

Audi is changing its naming structure again. The automaker had initially dropped engine displacement badges in favor of arbitrary numbers. More recently, it changed its alphanumeric nomenclature to ...