Discover how desire drives real-world decisions, long before liking does. Learn why consumers chase products they later ...

Motivation and self-control; incentive policies; charitable giving and pro-social behavior; cognitive biases; deadlines and procrastination; judgment and decision-making; market research; consumer ...

Dick Coffee attended 781 consecutive University of Alabama football games. Meg Roh surfed through illness, storms and ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

Having a good team isn't just about skills and references; it's about personalities and how they interact. Employee motivation is part of that. Do your employees inspire each other to achieve or see ...

In a highly novel study published in Current Biology, researchers at the University of Alabama at Birmingham and the National Institute of Mental Health, or NIMH, describe how two major neuronal ...

By turning everyday actions into rewarding experiences, brands shape how consumers engage, spend, and choose platforms.

In today's building materials and construction channel environment, margin pressure is relentless. Tariff-driven material cost increases are stacking up. Steel is up over 13% year-over-year, and ...