Microsoft has been testing its ad-supported Xbox Cloud Gaming service over the past few months, as I exclusively revealed in October. Now, the software giant is getting close to testing the free ...

Most publishers have no idea that a major part of their video ad delivery will stop working on April 30, shortly after ...

Microsoft has launched a marketing assault on Linux, in a sign that the open-source solution may be a mounting threat to the company's server system sales. The Redmond, Wash.-based company on Monday ...

Looking back at Windows 8 and Surface promos shows how creative Microsoft once was with promotions and why it may need a Windows 11.1 update.

Microsoft accidentally featured Chrome in a Windows 11 ad, and it has now been edited after the clip spread online.

Microsoft could soon launch its rumored ad-supported tier for Xbox Cloud Gaming, with notices already appearing prematurely for some gamers.

Microsoft Advertising has fully released the Microsoft Advertising Ad Preview Hub to all users. "I am beyond excited about ...

Microsoft quietly edited a Windows 11 gaming ad after viewers noticed Google Chrome pinned to the taskbar instead of Edge.

M&A seems to be the weapon of choice in the video game industry’s ongoing arms race. In January alone, Microsoft acquired Activision Blizzard (which includes mobile game developer King) for a ...

Microsoft Advertising is completing the transition of moving in-house sales and technology teams to leverage and monetize Xandr’s supply-side platform (SSP). It will make available on one global ...

Beginning this month, Advertisers may see ad suggestions to be auto-applied on the recommendations tab. Microsoft Advertising’s auto-apply ad suggestions will be similar to Google’s auto-applied ad ...