Meta teased new ad optimization offerings as it touted solid Q1 results on Wednesday. It also hyped its investments in AI agents and its launch of a standalone AI app this week, while hinting at ...

When Taylor Swift and Travis Kelce made it official last month with a joint post on Instagram, brands hopped on the announcement like it was the last train leaving engagement station. Within 24 hours, ...

Advertisers report that costs per impressions on the automated ad platform Advantage Plus have skyrocketed and performance has dropped. Advertisers report that costs per impressions on the automated ...

Ecommerce and Meta often go hand in hand. You can give Meta a 20,000-item catalog and a budget, and with its AI-powered Advantage+ campaigns, it’ll try to pair the right person with the right product, ...

The Wall Street Journal reports that Meta hopes to fully automate ad creation on its platform. For agencies, this development could reshape how campaigns are built, optimized and delivered, raising ...