Mented Cosmetics has closed a $5 million Series A round led by Corazon Capital and CircleUp Growth Partners. Mented plans to use the capital to build the team and grow distribution with Ulta Beauty, ...

Created in 2017 by Co-Founders KJ Miller and Amanda E/J Johnson, Mented aims to celebrate all hues make beauty more inclusive. The brand was acquired by LA-based firm West Lane Capital Partners. NEW ...

KJ Miller and Amanda Johnson knew they wanted to work together after graduating Harvard Business School, but they didn’t have any idea on the type of business to launch. Finally, after many months of ...

Earlier this summer, The Root highlighted New York City-based Mented Cosmetics and its endeavors to create nude lipsticks for women of color. The black-woman-owned company now has a new lip-gloss line ...

LOS ANGELES, April 22, 2024 /PRNewswire/ -- West Lane Capital Partners LLC ("West Lane"), a California based private equity firm, has acquired the Mented Cosmetics Brand ("Mented" or the "Company").

Forget one-size-fits-all beauty! In a world where beauty standards are ever-evolving, Black-owned beauty brands are leading the charge with innovative products tailored to diverse skin tones and hair ...

Makeup: Mented Cosmetics focuses on providing beauty products for women of color. Mented, which is based in New York, is a cosmetic line with a focus on creating inclusive beauty products for women of ...

Based in Los Angeles, West Lane Capital Partners invests in the lower middle market The private equity firm was founded in 2018 West Lane Capital Partners has acquired Mented, a U.S.-based cosmetics ...

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