I hear this question at least once a week. And sure, I can probably make that happen. But if that's where the conversation ends, we're missing the bigger strategic picture. Here's the truth: saying PR ...

Strong brands don’t just happen by accident. They don’t win trust and loyalty overnight; branding takes years and years, if ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. For most of my career, public relations has been synonymous with media relations.

Beth Huffman, left, and Dave Poston, right, of Poston Communications. Courtesy photos In today’s crowded media landscape, making a story stand out isn’t just about having a compelling angle—it’s about ...

Establishing a well-known brand can be challenging, particularly when competing for visibility in today’s marketplace. Most entrepreneurs struggle to differentiate themselves and attract their target ...

Ask PR professionals what keeps them up at night, and nine times out of ten they'll say the shrinking media landscape. I don't need to recount the specific stats about repeat layoffs at major ...

Case Western Reserve University’s media relations team offers assistance to print, broadcast, and online media, as well as to faculty seeking support with media outreach and engagement. Our staff ...

The purpose of these guidelines is to ensure all engagements with media representatives on behalf of the University of Colorado Boulder are coordinated by Strategic Media Relations in the Office of ...

Natural disasters and global disruptions have become increasingly frequent in recent years, significantly impacting societies, economies, and business operations. From the devastating hurricanes that ...

Within University Communications, the Media Relations team leads the university's crisis communication response, is responsible for media and other filming requests on campus, serves as the primary ...