How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rudy Grahn, attribution and measurement ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

On 6th July 2011, the Department for Business, Innovation and Skills will launch its National Measurement Strategy for 2011 – 2015. The strategy is designed to exploit the Government's investment in ...

The following excerpt is from Riaz Khadem and Linda Khadem’s book Total Alignment. Buy it now from Amazon | Barnes & Noble | IndieBound or click here to buy it directly from us and SAVE 60% on this ...

A new survey of 327 full-time business professionals reveals a strong commitment to trade show participation, but also highlights a significant gap in strategic planning, measurement and creative ...

Effective leaders establish a comprehensive business plan and define strategic objectives to manage their operations. By measuring and analyzing customer satisfaction, you can ensure that any ...

What are your marketing metrics telling you? If you rely on the standard measurement tactics, probably not much. Consider a classic metric such as clickthrough rate. By most standards, a "successful" ...