The NFL implemented new virtual measurement rules for first down this season. They don't really accomplish a lot, and fans ...
What the heck happened in the AFC Wild Card round between the Bills and Jaguars? The virtual measurement was tested, along ...
The Coalition for Innovative Media Measurement (CIMM) has released a study – conducted by industry measurement executives ...
The debate over how far to cut interest rates while inflation remains above target has pushed inflation measurement back to ...
By Abubakari YAKUBU (PhD)Although most modern organisations possess extensive data, a subtler challenge persists: a lack of ...
Ghost ships” are technically flawless models that never influence real decisions — WPP Media’s Jeffrey Kennedy explains how ...
Although the terms “measurement” and “currency” are often used interchangeably in TV land, they’re not the same, and the difference matters. Measurement is any set of metrics that determine how an ad ...