There are two types of decision makers, and each of them navigates how to make decisions a little bit differently. But that suffocating anxiety that can surface when we’re wondering how to make ...

When it comes to making decisions, there are two types of consumers: The so-called "maximizers," who do not rest until they make the best decision and find the best product or service to meet their ...

We are maximizers. We think through all the possible options. We make lists, do our research, and try our hardest. We are thoughtful and thorough. In theory, that sounds pretty good. Well, it's not.