The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing ...

B2B marketers face growing pressure to deliver results at every stage of the buyer's journey. The convergence of advertising technology (adtech) and marketing technology (martech) is key to moving ...

Earlier this year, I had the opportunity to speak at the Gartner Marketing Symposium in London about the ever-expanding universe of technology that marketers are surrounded by. The temptation is ...

The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing ...

Spyrosoft Group, a leading consulting and software development company, is proud to announce the launch of Spyrosoft Ad tech, a new entity focused on building custom advertising and marketing software ...

It’s been about 14 years since martech emerged, and in that time, companies have spent billions trying to capture its transformational promise. Some have succeeded, but many can’t get it to deliver ...

Ad tech and Martech may be linked in some people's minds, but they are two different things. “Marketers have had siloed teams — one responsible for acquisition, and the other for retention and ...

What are the most common challenges that businesses face with martech implementations? Where do implementations tend to require additional investments? What can teams do differently to avoid ...

NEW YORK--(BUSINESS WIRE)--Swoop, a leader in AI-driven, data-powered, and privacy-compliant omnichannel healthcare marketing, won the “Best AdTech Privacy Solution ...