Indianapolis-based marketing tech firm Backstroke Inc. has landed a $2.8 million round of venture funding—the second funding round the company has secured since it launched last year. The most recent ...

Tiwari joined TCS in 2021 and last led the Marketing Demand Centre. He has held senior marketing roles at Havells and Philips, spanning brand, media and digital transformation.

Experiential marketing isn’t new, but the way brands are activating now is at a totally different level. We’re seeing companies go beyond billboards and banner ads to create tech-forward experiences ...

EverCommerce Inc. has announced that it is exploring strategic alternatives for its Marketing Technology solutions, which are designed to assist service-based small businesses in promoting their ...

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

Although companies invest considerably in marketing technology (martech), it is often under-utilized, and its impact is modest. The CMO Survey asked 292 senior marketers how they use the technology.

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. As with the turn of every year, 2025 will bring an array of challenges ...

As AI integrates more within our lives, the chance of humanity reaching the condition known as singularity increases. Defined by the Encyclopedia Britannica as the "theoretical condition that could ...

Reaching tech-savvy audiences is no walk in the park. These people live and breathe technology, and they’re quick to spot anything that feels outdated or irrelevant. They don’t want generic ads or ...