The "final summary" of a marketing plan is also normally called the "executive summary." This is where you summarize the contents of the marketing plan as well as briefly outline the key points that ...

Marketing – A Juggler’s Art: Marketing, in more the one way, is like juggling. This strange analogy will become crystal clear if we take a close look at it. Just like the juggler the marketer too has ...

This session will cover digital marketing and how to create a conversion funnel to help your strategic marketing and advertising efforts drive engagement and sales. Digital marketing refers to ...

AI-powered marketing automation recorded a global corporate investment of approximately $94 billion in 2021. Businesses depend on data, and AI marketing automation helps decision makers intelligently ...

Profit and Loss, or a more familiar term P&L, will inform how much budget you can spend on marketing. In this lesson, you'll get a quick overview of what marketing should be looking at, the most ...

This is the summary version of a Warc Trends report on shopper marketing (a full version of the report is also available on Warc). The summary version provides a concise view of key trends in shopper ...