Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.

Brilliant marketing strategies often look flawless in PowerPoint, but execution is where they falter. From resource constraints to cultural resistance, this ‘execution gap’ kills momentum before ...

Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive business growth. As a leader, who do I need to be in today’s world? Of the ...

A report released last week finds a strategic shift is underway in B2B marketing execution, as marketers prioritize artificial intelligence (AI)-driven campaigns and focus on personalization to boost ...

Constant advances in tech and data can speed targeting, personalization, and campaign execution. But it's not as overwhelming as it sounds. B2B marketers have always been plagued by the paradox of too ...

I was reflecting on this after a podcast interview I did recently about the pressures CMOs are under, and also my experience of attending a recent B2B marketing conference. On the one hand, true CMO ...

Oconomowoc, Wisconsin - January 13, 2026 - PRESSADVANTAGE - Industrial Marketing Specialists, a full-service industrial ...